5 Tips for Managing Your Online Reputation in a Successful WayMay 27, 2022
People good at online reputation management (ORM) do more than keep an eye on social media or do traditional public relations (PR). With the rise of social media, messaging apps, blogs, third-party review sites, video platforms, forums, and so on, it’s more important to keep an excellent online reputation. Today, even businesses that don’t sell products or provide services on the Internet think that ORM is important, even if they don’t use the Internet. Here, we’ll talk about the top eight things you should do to be a good ORM.
Online Reputation Management 1: Keep an Eye on Popular Platforms
You should watch what people say about your company’s products and services, high-profile employees, and management on popular websites like Glassdoor and Indeed. You should note what people are saying about your company, products and services, and the people who run the company. To save time and effort, you can use tools like Google Alerts, Social Mention, and Trackur.
You can manually search for your brand’s name on Google, but you’ll only get a few results. It’s tiring and takes a lot of time. You should pay attention to good and bad comments, feedback, and reviews.
As soon as you notice that many people are complaining or giving bad reviews about the same thing at the same time, you make sure to fix the problem.
Online Reputation Management 2: Interact Costumes To Leave A Review
It’s bad for businesses that don’t encourage happy customers to write reviews on Google, Facebook, Trip Advisor, and other sites. People are more likely to complain than praise a good product or service.
It’s not hard to get happy customers or clients to write online reviews, but they need a little push.
If your company responds publicly to bad reviews to show that it cares about customer feedback, encouraging happy customers to leave a review is even more important.
Make it as easy as possible for you to get to your favorite review site. Businesses put links to well-known review sites on their site. Find Google Maps, Yelp, Facebook, and other social media sites on a business website in the social media section. Make sure this is in the middle of your website so that you can easily direct your satisfied customers to leave you good reviews there.
Online Reputation Management 3. Respond to Buyer’s Appreciation or Complaints
When customers write you a note of thanks or say they’re not happy with your products or services, try to respond as soon as possible. Your customers want you to do that, so you should do it.
You can still send them a quick message, like: “I’m not ready to give you detailed answers right now, but I’ll do my best to address your concerns as soon as possible.”
- We’re going to look into it.
- Please send us your order number. We will look into it right away.
- You’re welcome. We have told our team to work on this.
- You’re welcome!
- We’ll get this fixed as soon as we figure out what’s going on.
Negative reviews can get worse if you ignore them. If a company doesn’t pay attention to a customer’s feelings, he will vent his anger somewhere else. Respond to a bad review only once or twice, not every time. Do not get sucked into a long talk. You can ask them to call, text, or email you (direct message). It could be suitable for your audience if you positively respond to a bad review.
Online Reputation Management 4: Be Active on Social Platforms
The only thing that will help your online reputation is to have a profile, page, or account on a social media site like Facebook, Twitter, LinkedIn, or Instagram. It will only make it easier for a disgruntled employee, a customer who isn’t happy, or a competitor to damage your company’s online reputation with just one negative post.
After you’ve come up with a social media marketing plan, you need to spread interesting and valuable content in various formats, like pictures, videos, blog links, and text, through your social media accounts. You should also work to build an organic following.
First, if a brand is active on social media, people are more likely to think it’s a good company. Second, people are more likely to trust a brand with many followers on social media even if they have read bad things about your products or services on the Internet. If your social media marketing campaign is successful, it can also positively affect how well search engines show up (SEO).
Online Reputation Management 5: Be a Great Listener
Besides making and sharing great content on social media, it’s also important to be a “social listener.”
There are many ways to keep track of things like social media posts, comments, and more about your business. It will let you do something every time there is a good or bad comment.
Focus on the social media platforms where your target audience spends the most time. People who work for a news company might have to keep an eye on their Twitter reputation, while a cosmetics company might focus on Instagram.