AR technology Use To Show off New Flavors From “Grey Goose”May 2, 2022
Grey Goose, a high-end vodka brand, has launched three new flavors under its Grey Goose Essences line with an Augmented Reality (AR) installation at Heathrow Airport’s Duty Free. The installation was made by a specialist metaverse creative agency, Swipe Back.
The brand asked the agency, which specializes in envelop experiences, to create awareness of its growing product by focusing on glimpse, which is the first of the five human senses. To do this, the agency had to create a multisensory AR experience. The goal is for people who are careful when they go on vacation to try new foods in a busy airport.
When people stand in front of the installation, they see a screen that looks almost like it’s frosted. With their hands, they can show off Grey Goose’s new flavors: watermelon & basil, strawberry & lemongrass, white peach & rosemary, and watermelon & basil.
Once they choose a flavor, a screen shows a plant-covered with flowers that take on an augmented with the 3D shape of the user, reacting to how the user moves and moves. This makes the experience of nature even more immersive. There is also a QR code that takes you to Grey Goose’s website.
Terminal 5 at Heathrow is where the campaign is now, and it will be there until April 30.
Swipe Back co-founder Nikhil Roy: “We’ve worked with Grey Goose to create a multisensory experience, but with a special focus on sight, to capture travelers’ imaginations in a competitive area like duty free.”
We’re using AR technology to show its different flavors to travelers, making the experience more exciting, immersive, and transformative, all without having to touch a screen at all.
“Grey Goose has already made a name for itself in the drinks category.” As a partner, it’s always fun to work with a brand that’s always looking for new ways to reach people. This time, it’s looking to reach new people in new ways. This could be the start of a new way for people to find and get excited about new flavors.